Cause-related marketing

Image of mother and son hugging

Help children and families while building your business at the same time with a cause-related marketing program.

Studies indicate that consumers will patronize companies that support important charitable causes over those that do not. If your company is looking to invest in a charitable cause with a wide reach, lasting impact and high visibility, look no further than Children's Memorial.

The double reward of a cause-related marketing program with us is helping children and families while at the same time building your business.

Cause-related marketing programs can include:

  • Pledging a percentage of sales, proceeds or a predetermined
    Cause-related marketing can help increase sales, improve brand recognition and further enhance the positive image consumers associate with your company.
    sum to benefit Children's Memorial
  • Making a donation in a client's name in lieu of gifts, awards, etc.
  • A paper icon sold at the register
  • Change collection devices
  • A direct ask to the consumer by a waiter or cashier

Contact us at 773.880.4237 for additional ideas.

RLCA: Investing in Chicago's families

At Residential Loan Centers of America, Inc. (RLCA), helping others is all in a day's work. Not only do RLCA employees help people fulfill their dreams of home ownership, they also help Chicago's children and families through their support of Children's Memorial Hospital.

“We knew we could make the greatest impact on kids' lives by giving to Children's Memorial,” says Andrew Kimelman, principal. “Our missions are very much in line. We each work to help others achieve the American dream of health, home and happiness.”

As a member of the Children's Memorial Circle of Corporate Champions, RLCA is one of the hospital's most dedicated corporate partners. The company makes a donation to Children's Memorial after every loan closing.

“It means a lot to me that the company I work for is involved in the community and cares about people,” says RLCA employee Michael Schenk. “I am proud to work for RLCA and proud to support Children's Memorial.”